Los Angeles Eats Itself is an experience based event series that I created in 2013 that merges culinary arts, visual arts and product design in an event centered around one infamous moment in Los Angeles’ history. I am the lead creative director of the ten part series which means I choose the participating artist(s) and chef(s) who will collaborate during each meal as well as over see the staging of the venue and the site specific installations. Additionally I play a direct part in the design and production of key elements such as an edition of products, food concepts and how the sequence of the event eventually unfolds.
For the All White Bronco Brunch I created a mobile event along the route of the original chase. I designed a 'running hat' based on the 1993 bronco car design, an 8 hour sound track and a slow speed chase pennant flag to commemorate one of the most widely televised car chases if not events in the history of media. I over saw the design of a newsprint publication centered on June 17th 1994 that doubled as a proof of life poster for participants to use when taking photos. To get as close to a faithful embodiment of what that day may have been like, participants were encouraged to seal their phones into a black plastic bag and only use 35mm disposable cameras to document the event. The only images of the event are those taken by the participants of the chase on their disposable cameras. If they completed the entire chase they were given a vintage 1994 brass pog as a commemorative challenge coin for the completion of the route.
Lastly, utilizing the original route AC and OJ drove during the chase, participants explored the city by stopping at food spots on a map we designed which only had food establishments that had been and were still in operation since 1994. Additionally we collaborated with DK Donuts (also a family owned and operated food establishment of 30 plus years), who made a custom box of donuts that referenced other famous car chases throughout Los Angeles history.