When thinking of the mechanism of the apology and its social value, can apologies of the celebrity or icon still be sincere when scaled up to a mass audience? As David Brooks once wrote about the public apology in its sincerest form, "Their lives often follow a pattern of defeat, recognition, redemption. They have moments of pain and suffering. But they turn those moments into occasions of radical self-understanding." But often we are give the apology that mitigates public outrage and ameliorates the transgression to prevent the loss of real celebrity endorsements. The Anamorphic portrait series deals with impossible gulf that exists between the arm chair citizen and the celebrities they watch. Specifically I make a portrait every time a male celebrity issues an apology for more or less 'being themselves.' The anamorphic nature of my portraits echoes the nature of celebrity, in that we think we understand them but they are often minor planets in the attention economy, where media provides us with the productive illusion that we see them 'clearly' from our living room.